MATAI: A GROWTH CONSULTANCY

Growth Strategy & Execution for B2B & B2C brands.

Hi, I’m Manali! I’m a growth strategy leader with nine-plus years of strategic and execution experience in paid acquisition and affiliate and referral marketing. I’m the founder of MATAI, a growth strategy agency that deals in strategy and execution.

I’m versed in product-led growth, performance marketing, and affiliate and referral markeiting. I’ve worked with product teams to monitor and improve retention rates and used that as a feedback loop to enhance acquisition.

I’ve strategized and run influencer and affiliate programs, I’ve advised on how to find high intent audiences, strategized and run performance marketing campaigns and more.

I found success for brands such as Elevo AI, Capital Records, Toyota, Norby, IFundWomen, Re-Nuble, and more through finding scalable growth channels, identifying and improving product user friction points, and leading channel strategy and execution.

I’ve helped high impact brands:

Lower CAC by 60% MoM through hyper-targeting performance marketing strategies and funnel optimization

Create highly optimized and converting landing pages, as well as optimize the user funnel

Create a high-performing funnel performance marketing strategy to 5x ROAS while working with brand marketing.

Identify user friction points in onboarding, activation, and in-product conversion rate optimization, leading to a 20% improvement in user conversion

Find high-intent audience segments to follow and build high-impact acquisition strategies

Worked with a “one-person” product team to improve platform usage and retention, increasing top-line revenue.

  • Manali is as stealthy as they come. I witnessed her firsthand interpret and demystify complex data to identify clear paths forward for the product journey and customer segmentations.

    Tori Lazar, Founder How To F*ck Up Well

  • Every time we work with Manali, it’s always meticulous, well thought out and the ideas are FLOWING! We managed to capture a new audience for one of our digital campaigns with Manali spearheading the charge and it was our most profitable one yet!

    M. Shultz, Lexus

  • Where to start? Manali is truly a GTM force. As a seasoned growth leader, she helped craft and execute our GTM strategy and played a pivotal role in bringing our performance marketing in-house. The results speak for themselves – a remarkable 60% month-over-month reduction in CAC.

    Sam Safer Valentine, COO @ Norby

  • Manali is truly one of the most talented individuals I've had the pleasure of working with. Not only is she able to identify narratives through complex data but she also has a unique ability to join that data with tactical action and strategy tweaks.

    Rachel Luzt, Sr. Account Manager, Kohls

Freebies

  • Check out the Growth Experiment Tracker Template! This template solved the need of cohesiveness for us across the growth and product teams and allowed us to communicate and track each experiment in one shared place. Check it out here

  • Interested in how to create a referral program? Check out the free workshop here on Referral 101.

  • Check out our growth strategy 101 presentation for students at Northeastern here.

Want to get access to my case study portfolio? I’ll send them to you! Just fill out the form below (or if you want to just chat!).